The ctrl app
The Key locks.
The app understands.
The core app is free with every Key. No subscription. It holds your modes, your streak and your rules, and it answers to one thing only: your tap. iOS first, Android on the roadmap.
Free with every Key
One app. Your whole day covered.
Six quiet tools, built around one honest tap. Everything below ships free, and stays free.
Focus
Work that stays work.
One tap on the Key and the loud apps go quiet.
Sleep
Nights that end at night.
Sleep window plus the alarm that only stops with the morning scan.
Connect
Better together.
Friends, cheers and groups. Opt-in, never a feed.
Family · ctrl club
Rules you set together.
One membership covers the family. Shared quiet windows, gentle remote lock, and a child who can always reach you.
Free and ctrl club
The core is free. Forever.
Every Key comes with the full everyday app. ctrl club adds depth for the people who want more, and one plan for the whole family.
Privacy
Private by default
Everything lives on your device. EU privacy. No tracking.
Connect
Better together.
Willpower is easier when someone you love is in it with you. Connect shows you which friends are in ctrl right now, lets you cheer them on, and turns your group chat energy into real evenings off the phone.
Free and ctrl club
The core is free. Forever.
Every Key comes with the full everyday app. ctrl club adds depth for the people who want more, and one plan for the whole family.
Free
No subscription. No trial that runs out.
- ModesOwn profiles for focus, sleep and family. You choose which apps lock.
- One-tap lock and unlockScan the Key. That is the whole interface.
- PlanAutomatic lock windows. The Key can override them.
- MomentumStreak, days in ctrl, time won back.
- Sleep modeSleep window plus the alarm that only stops with the morning scan.
- Lock SettingsSettings lock, wait gate and strict shields, so your rules hold.
- Emergency unlocksThree per week. An honest hurdle, not a cage.
- ConnectFriends, cheers and groups. Opt-in, never a feed.
ctrl club
€3.99 a month or €35.99 a year.
- Everything in FreeThe core app never moves behind a paywall.
- Deeper stats and historySee your weeks and months, not just today.
- More ModesExtra profiles for the lives you actually live.
- FamilyOne membership covers the family. Shared quiet windows, gentle remote lock, and a child who can always reach you.
Final pricing will be announced at launch. Whatever it is, the core app stays free.
Family
Rules you set together.
Not surveillance. An agreement. Parents pair with their kids' devices and the family shares the same quiet hours: dinner, homework, night. Made at the table, kept by the app.
An evening without the mirror
Less comparing.
More being you.
An open feed is a hall of mirrors. Curated bodies, curated kitchens, curated lives. For many women especially, every scroll quietly asks the same question: why does your life not look like this?
ctrl does not argue with that question. It simply closes the mirror for the evening. One tap, and what is left is your body, your kitchen, your life. They were never the problem.
Private by design
Your days belong to you.
On your device
Your modes, streaks and history live on your iPhone. Not on our servers.
Account optional
The core app works without one. You only add an account if you want Connect.
EU privacy, no tracking
Built in Germany under EU privacy law. No ads, no trackers, no selling your attention twice.
Secure payment · 30 day money back