Founder Edition · 500
Founder Edition · 500
Free with every Key
The ctrl app
30 day money back
The ctrl key
64.90 € incl. VAT
Buy once. Years of quiet. No battery, no required subscription, no negotiating with yourself.
Requires an iPhone and the free ctrl app.
2+ Keys save 10 percent
Pre-order nowEstimated shipping: October 15, 2026. 30 day money back.
One small key gives your day its voice back.
Focus
Work that stays work
Sleep
Nights that end at night
Evenings
Evenings that belong to you
Together
Calm you can share
On the go
Leave the pull at home
Momentum
Mornings that start with you
You do not scroll.
You get scrolled.
10:47 pmActually tired. Just a quick check.
11:38 pmOne more video. The last one.
12:41 amLights out. What was the evening for?
Almost two hours. Not decided. It just happened.
This is not an accident. It is design.
Social media was built like a slot machine. Not figuratively. Literally. The same mechanics that keep people at slot machines for hours are built into every feed.
“We are exploiting a vulnerability in human psychology.”
“You do not realize it, but you are being programmed.”
The inventor of infinite scroll now warns against it himself.
How much time do you spend on your phone each day?
The average is around 4 hours a day, measured. Sounds manageable. Until you do the math.
Self-estimated. Measured is usually more: around 20 extra minutes a day.
60.8Full days per year on a screen
15.5Waking years of an adult life
The same time is enough for 292 books. Or 1,947 workouts. Every year.
Why normal app limits do not hold.
iOS Screen TimeiOS limit
Deleting appsDeleting
A physical barrier in the room
Real consequence instead of a swipe-away limit
Your own modes for focus, sleep, family
Limited
Important apps stay usable
Protection from your own impulse
A key in the room beats a rule in the phone
Built for the moment your willpower is not enough.
The Key lives where your life happens. On the desk, by the door, on the fridge. One tap locks the loud apps, one tap opens them again. Your phone stays a tool. You stay in charge.
How ctrl worksThe details, in plain words.
- Material
- Precision-milled aluminum body, matte white ceramic face
- Magnetic
- Holds on any metal surface. Put it on the fridge, the door frame, wherever your life is
- Technology
- Passive NFC. No battery, no charging, no Bluetooth, nothing to update
- Works with
- iPhone 11 or newer (incl. iPhone SE 2nd gen) and the free ctrl app. Android is on the roadmap
- Edition
- 500 keys, each engraved and numbered
- Warranty
- 2 years of coverage under EU law, 30 day money back
Early voices.
Dinner without phones, for the first time in years. Our evening mode starts on its own.
Sleep mode at half past ten, on its own. I read again at night instead of scrolling.
Focus on, phone shut, done. I finish work in the afternoon, not at night.
From our test program, before the first delivery. Real people, own words.
The risk is on us.
Cancel anytime
Your pre-order is free to cancel until we ship. One email is enough.
Test it for 30 days
If it changes nothing, send it back. Full refund, no questions.
Built to last years
No battery, nothing to charge, sealed aluminum. 2 years of warranty coverage under EU law.
Private by default
Everything lives on your device. EU privacy. No tracking.
Behind ctrl are Larissa, Diyana, Manu and Szymon. More about us
Pre-order the Key ·
64.90 €
Secure payment · 30 day money back