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The ctrl app

The Key locks.
The app understands.

The core app is free with every Key. No subscription. It holds your modes, your streak and your rules, and it answers to one thing only: your tap. iOS first, Android on the roadmap.

A calm desk in warm light with the ctrl key resting next to a notebook

Free with every Key

One app. Your whole day covered.

Six quiet tools, built around one honest tap. Everything below ships free, and stays free.

A hand scanning the ctrl key with an iPhone at a desk Focus

Work that stays work.

One tap on the Key and the loud apps go quiet.

A man asleep under a wool blanket with the ctrl key resting on top Sleep

Nights that end at night.

Sleep window plus the alarm that only stops with the morning scan.

Two people close together, the ctrl key on an orange cord Connect

Better together.

Friends, cheers and groups. Opt-in, never a feed.

iPhone scanning the ctrl key mounted on a kitchen fridge Family · ctrl+

Rules you set together.

One membership covers the family. Shared quiet windows, gentle remote lock, and a child who can always reach you.

An iPhone with the ctrl app lying next to the ctrl key on a warm wooden desk Free and ctrl+

The core is free. Forever.

Every Key comes with the full everyday app. ctrl+ adds depth for the people who want more, and one plan for the whole family.

A man tucking the ctrl key into his jacket pocket Privacy

Private by default

Everything lives on your device. EU privacy. No tracking.

Connect

Better together.

Willpower is easier when someone you love is in it with you. Connect shows you which friends are in ctrl right now, lets you cheer them on, and turns your group chat energy into real evenings off the phone.

Opt-in, alwaysYou decide who sees you, and what they see. Nothing is shared by default.
Never a feedNo timeline, no likes to farm, nothing to scroll. Just presence and encouragement.
Groups that pull togetherStart one with your people and take the same nights off. In ctrl is easier in company.
In ctrl right now
L

Lena

Focus mode

42 min
J

Jonas

Evening mode

1h 05m
P

Papa

Dinner window

18 min
Cheer
M

Mara cheered you on

Day 12. Keep going.

Group
JTSM

The boys

3 of 4 in ctrl tonight

Connect is part of the free app.

Free and ctrl+

The core is free. Forever.

Every Key comes with the full everyday app. ctrl+ adds depth for the people who want more, and one plan for the whole family.

Included with every Key

Free

No subscription. No trial that runs out.

  • ModesOwn profiles for focus, sleep and family. You choose which apps lock.
  • One-tap lock and unlockScan the Key. That is the whole interface.
  • PlanAutomatic lock windows. The Key can override them.
  • MomentumStreak, days in ctrl, time won back.
  • Sleep modeSleep window plus the alarm that only stops with the morning scan.
  • Loophole GuardSettings lock, wait gate and strict shields, so your rules hold.
  • Emergency unlocksThree per week. An honest hurdle, not a cage.
  • ConnectFriends, cheers and groups. Opt-in, never a feed.
Coming with launch

ctrl+

For depth, and for families.

  • Everything in FreeThe core app never moves behind a paywall.
  • Deeper stats and historySee your weeks and months, not just today.
  • More ModesExtra profiles for the lives you actually live.
  • FamilyOne membership covers the family. Shared quiet windows, gentle remote lock, and a child who can always reach you.
See what Family looks like

Final pricing will be announced at launch. Whatever it is, the core app stays free.

A woman smiling with the ctrl key on an orange cord over her shoulder, close to the people she loves
ctrl+ marquee

Family

Rules you set together.

Not surveillance. An agreement. Parents pair with their kids' devices and the family shares the same quiet hours: dinner, homework, night. Made at the table, kept by the app.

Shared quiet windowsDinner without screens, homework without the pull, nights that stay nights. For everyone, parents included.
Gentle remote lockWhen it is time, a parent can close the loud apps on a kid's phone from across the room, or across town.
Always reachableCalls, maps and the apps that matter stay open. A locked phone never means a child who cannot reach their parents.

An evening without the mirror

Less comparing.
More being you.

An open feed is a hall of mirrors. Curated bodies, curated kitchens, curated lives. For many women especially, every scroll quietly asks the same question: why does your life not look like this?

ctrl does not argue with that question. It simply closes the mirror for the evening. One tap, and what is left is your body, your kitchen, your life. They were never the problem.

A woman at ease in soft evening light, the ctrl key resting beside her

Private by design

Your days belong to you.

On your device

Your modes, streaks and history live on your iPhone. Not on our servers.

Account optional

The core app works without one. You only add an account if you want Connect.

EU privacy, no tracking

Built in Germany under EU privacy law. No ads, no trackers, no selling your attention twice.

A woman stretching in warm morning light holding the ctrl key on a loop
How it works

See a day with ctrl

A hand holding the ctrl key between two fingers
The Key

Get the Key

Pre-order the Key · from 49 €

Secure payment · 30 day money back

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