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DE Get the Key
The ctrl key resting on a mossy rock in warm evening light

Quietly powerful.

The key that gives you your life back.

Learn more
Studio shot of the ctrl key: precision-milled aluminum body, white ceramic face
The ctrl key and an iPhone next to a design book on a calm desk
The ctrl key in soft window light on a warm surface
The ctrl key next to sunglasses and a wallet on a leather bag
The back of the ctrl key: sealed aluminum with two cord eyelets
30 day money back

The ctrl key

69 € 49 € incl. VAT

Buy once. Years of quiet. No battery, no required subscription, no negotiating with yourself.

Requires an iPhone and the free ctrl app.

2+ Keys save 10 percent

Pre-order now

Estimated shipping: September 1, 2026. 30 day money back.

One small key gives your day its voice back.

The benefits of ctrl
A hand scanning the ctrl key with an iPhone at a desk in the evening Focus

Work that stays work

A man asleep under a wool blanket with the ctrl key resting on it Sleep

Nights that end at night

A man standing calmly at a window at dusk with the ctrl key in his hand Evenings

Evenings that belong to you

Close-up of a woman with the ctrl key on an orange cord over her shoulder Together

Calm you can share

Hands crossed on a suitcase handle with the ctrl key hanging from a cord On the go

Leave the pull at home

A woman stretching in warm morning light holding the ctrl key on a loop Momentum

Mornings that start with you

You do not scroll.
You get scrolled.

This is not an accident. It is design.

Social media was built like a slot machine. Not figuratively. Literally. The same mechanics that keep people at slot machines for hours are built into every feed.

“We are exploiting a vulnerability in human psychology.”
Sean Parker · Founding President of Facebook · 2017
“You do not realize it, but you are being programmed.”
Chamath Palihapitiya · Former VP of Growth, Facebook
The inventor of infinite scroll now warns against it himself.
Aza Raskin · Inventor of infinite scroll
Studio shot: a woman filming herself while lying on a vintage TV that shows the ctrl key

How much time do you spend on your phone each day?

The average is around 4 hours a day, measured. Sounds manageable. Until you do the math.

Self-estimated. Measured is usually more: around 20 extra minutes a day.

60.8Full days per year on a screen
15.5Waking years of an adult life

The same time is enough for 292 books. Or 1,947 workouts. Every year.

Why normal app limits do not hold.

iOS Screen TimeiOS limit
Deleting appsDeleting
A physical barrier in the room
Real consequence instead of a swipe-away limit
Your own modes for focus, sleep, family
Limited
Important apps stay usable
Protection from your own impulse

A key in the room beats a rule in the phone

Built for the moment your willpower is not enough.

The Key lives where your life happens. On the desk, by the door, on the fridge. One tap locks the loud apps, one tap opens them again. Your phone stays a tool. You stay in charge.

How ctrl works

The details, in plain words.

Material
Precision-milled aluminum body, matte white ceramic face
Technology
Passive NFC. No battery, no charging, no Bluetooth, nothing to update
Works with
iPhone XS or newer and the free ctrl app. Android is on the roadmap
Edition
500 keys, each engraved and numbered
Warranty
2 years of coverage under EU law, 30 day money back

The risk is on us.

Cancel anytime

Your pre-order is free to cancel until we ship. One email is enough.

Test it for 30 days

If it changes nothing, send it back. Full refund, no questions.

Built to last years

No battery, nothing to charge, sealed aluminum. 2 years of warranty coverage under EU law.

Private by default

Everything lives on your device. EU privacy. No tracking.

Two of the ctrl founders laughing in the snowy mountains

Behind ctrl are Manu, Lara, Diyana and Szymon. Four founders from Germany.

Pre-order the Key · from 49 €

Secure payment · 30 day money back

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